Most physician founders lose momentum because they overbuild. The goal in week one is not perfection — it’s one live acquisition-to-booking flow.
Set up contact fields, pipeline stages, and one lead source form.
Implement one nurture workflow and one no-show reminder sequence.
Make booking and payment frictionless with one clear CTA.
Track lead-to-booked conversion, message response rates, and first payment lag.
Execution rule: one working flow beats five half-built systems.