Built by a physician, for physicians

Your Life. Your Practice.
Your Patients. Handled.

Marketing under your control. Not your time.

The all-in-one HIPAA-compliant platform that runs your entire practice — patient acquisition, scheduling, payments, nurturing, and marketing — plus AI agents that create your content, post your social media, and grow your online presence while you see patients.

For physicians who are done choosing between great patient care and great marketing

The Problem

You didn't survive residency to become a social media manager, web designer, and marketing director.

Everything you need to run a practice. One login.

Before the AI agents even turn on, your subscription includes a complete HIPAA-compliant business platform with BAA — the same system that replaced 12+ separate tools for our own practice.

📅

Smart Scheduling

Patients book your available times — no matter how complicated your calendar. No double bookings, no back-and-forth. They know exactly when and where to show up.

💳

Payments & Subscriptions

Stripe, Apple Pay, PayPal — all integrated. Sell services, packages, subscriptions, and products. Patients pay with one click. You get paid without chasing invoices.

📧

Email & SMS Automation

Nurture sequences, appointment reminders, re-engagement campaigns, review requests — all automated. High-touch patient experience without the manual work.

🔀

Pipelines & Workflows

Track every patient from first touch to loyal subscriber. No one gets lost to follow-up. Automated workflows trigger the right message at the right time.

🌐

Funnels & Website Builder

Landing pages, sales funnels, opt-in forms — build them in minutes. Host your entire website if you want. Everything connected to your CRM automatically.

📝

Custom Forms & Intake

Create forms that collect the data YOU need. Patient history, consent forms, screening questionnaires — all pre-visit, all digital, all flowing into their contact record.

🏷️

Tags & Segmentation

Tag patients by condition, program, stage, source — anything. Then send targeted campaigns to exactly the right people. No more blasting everyone with the same message.

📊

Social Media Planner

Plan, schedule, and publish across Instagram, Facebook, TikTok, LinkedIn, and Google Business — all from one calendar. See what's performing. Adjust on the fly.

Reviews & Reputation

Automatically request Google reviews after visits. Monitor and respond to feedback. Build the online reputation that drives new patient decisions.

🎓

Courses & Communities

Create patient education courses, membership communities, or coaching programs. Deliver value, build loyalty, and create recurring revenue beyond visits.

🛒

Online Store

Sell supplements, lab kits, gift cards, digital products — your own branded store built right into your platform. No Shopify, no extra fees.

🤖

AI Workflow Builder

Built-in AI to help write emails, build workflows, generate content ideas, and optimize your campaigns. The platform itself gets smarter over time.

📹

Video & Telehealth

Built-in video calling for virtual visits. No extra Zoom subscription. HIPAA-compliant and integrated with your calendar and patient records.

🔌

Integrations

Google Business, Google Calendar, Google Drive, Notion, Stripe, QuickBooks, Zapier — connect everything you already use. Your practice, fully wired.

📋

Tasks & Reminders

Never drop a follow-up. Assign tasks to yourself or your team. Automated reminders keep you on top of every patient interaction.

🔐

HIPAA Compliant + BAA

Business Associate Agreement included. Your patient data is protected. Built for healthcare from day one — not bolted on as an afterthought.

Now add AI agents that do the work for you.

The platform gives you the tools. The agents use them while you see patients. This isn't a chatbot that suggests ideas — these are autonomous systems that research, create, publish, and optimize your marketing every single day.

Starter+
✍️

Press — SEO Blog Engine

A 4-agent content pipeline: keyword research, writing in your clinical voice, on-page editing, and weekly publishing. Schema, internal linking, and indexing handled. Your Google rankings climb while you're in the OR.

Pro+
🎨

Muse — Social Media Manager

A 3-agent social pipeline: multi-platform decomposer, image generation, and platform-specific formatting for Instagram, Facebook, LinkedIn, and TikTok. Comments answered within the hour. A full content operation on autopilot.

Add-on
🗂️

Front Desk — Patient Intake & 24/7 Chat

Chat + text widget that answers patient inquiries 24/7, books appointments, sends intake forms, and runs reminders. Lead captured at midnight; appointment set by 9am. From $99/mo, à la carte with any plan.

Enterprise Add-on
🚀

Launch Swarm — 30-Day Practice Launch

A 13-agent coordinated deployment that takes your practice from foundation to launch in 30 days — site, brand kit, CRM workflows, content engines, and asset migration. $4,999 one-time setup with a 6-month or annual commitment.

From signup to fully operational in a weekend.

01

Sign up and your CRM is live

Your HIPAA-compliant platform is ready in minutes. Scheduling, payments, forms, pipelines, email — all active. Connect your calendar, Stripe, and Google Business.

02

Your AI agents start working

Connect your WordPress and social accounts. Press begins researching your market and writing your first blog posts. Muse starts creating platform-native posts for your channels.

03

Patients start finding you

Your blog ranks on Google. Your social channels are active and growing. Patients land on your funnel, book appointments, fill out intake forms, and pay — all automatically. You just show up and practice medicine.

04

The system compounds

Every blog post, every social post, every patient interaction feeds back into your system. Your SEO authority grows. Your content library expands. Your patient base compounds. The machine runs while you sleep.

Less than the cost of one new patient visit.

Every plan includes the full HIPAA-compliant platform with BAA — scheduling, payments, CRM, funnels, email, SMS, forms, workflows, social planner, reviews, courses, store, and integrations.

Compare to: $297/mo for GHL alone + $2,000-5,000/mo for a marketing agency + $500/mo for SEO tools. You're getting it all.

🔒 Founding Member Pricing — Locked Forever
Starter
$297/mo
14-day free trial
Less than one new patient visit

For solo practitioners ready to stop cobbling together tools and start running a real practice.

  • Full HIPAA-compliant CRM + BAA
  • Smart scheduling & calendar sync
  • Payments (Stripe, Apple Pay, PayPal)
  • Email & SMS campaigns
  • Funnels & landing pages
  • Custom forms & intake
  • Pipelines & workflows
  • Reviews & reputation
  • 1 location · 1,000 contacts
  • Press — SEO Blog Engine (research, writing, editing, formatting)
Start here →
Enterprise
$797/mo
14-day free trial
Less than one video production session

The full arsenal. Every agent, every channel, unlimited scale. For multi-location practices that want it all.

  • Unlimited locations
  • Dedicated account manager
  • Custom integrations
  • Advanced analytics
  • + 1 additional agent of your choice (any from the Agent Store)
  • Launch Swarm eligible ($4,999 add-on)
Start here →

10+ specialized AI agents, working for your practice.

PracticeCtrl gives your practice access to a full team of AI agents — from patient intake and billing to content creation, reputation management, and lead nurture. Your strategy call determines exactly which ones fit.

📣
Marketing
⚙️
Operations
🎯
Outreach
💰
Revenue

Every practice is different.

Take 8 minutes to tell us about yours and we'll put together a personalized recommendation — including which AI tools fit, what to tackle first, and how quickly you'll see results.

Tell us about your practice →

Launch Swarm — Your Practice, Launched in 30 Days

A coordinated 13-agent deployment that takes your practice from foundation to fully operational. Site, brand kit, CRM workflows, content engines, asset migration — all set up for you. Each component is a one-time setup fee; ongoing agent operation runs monthly via your subscription.

$4,999 one-time · save $2,493 vs à la carte

À la carte total $7,492. Available with a 6-month or annual subscription commitment — often included as a complimentary onboarding bonus with annual prepay.

Inquire About Launch Swarm
About

I built this because I needed it.

I'm Dr. Shweta Patel — board-certified OB/GYN, Navy veteran, and founder of Gaya Wellness. When I transitioned from hospital employee to practice owner, I hit the same wall every physician hits: how do you find patients, build an online presence, and run marketing when you're already working 60-hour weeks?

I tried the agencies. I tried doing it myself. I tried hiring. Nothing worked at the scale I needed for the budget I had. So I spent two years building the system I wish had existed — a platform that handles everything from the first Google search to the recurring subscription payment, with AI agents that create and publish content while I see patients.

PracticeCtrl isn't a tool I'm selling to you. It's the system I use every day to run my own practice. Now I'm opening it up to other physicians who are tired of choosing between patient care and business growth.

Board-Certified OB/GYN · U.S. Navy Veteran · Founder, Gaya Wellness PLLC · Orlando, Florida

Stop choosing between patients and marketing.

Your practice deserves a system that works as hard as you do. Tell us what you need — we'll show you exactly how to get there.

Find what's right for your practice →